WaterTower Theatre

A nonprofit organization

$19,148 raised

77% complete

$25,000 Goal

Throughout its history, WaterTower's artistic vision, service to the community and growing audience has led to a unique partnership with the Town of Addison, one aimed at the development of an exciting destination for residents and non-residents to experience the best in theatrical arts.

Building on its reputation for being an intrepid producer of new works, WTT has garnered numerous accolades through the years, including recent awards from Big D Magazine for our production of The Play That Goes Wrong and a Pop-Up Grant from TACA for our production of Manic Monologues. WTT's commitment to new work is reflected in its history of world premieres including Song of Motherhood (1998), Blind Lemon: Prince of Country Blues (2001), A Country Life (2005), Creep (2015), The Spark (2015), The Great Distance Home (2017), and Bread (2018). The 28th Season closed with Mary Poppins, our first venture into true family entertainment, and it was a smash! The conclusion of the 2023-2024 Season saw WTT having produced 188 plays and musicals, including 11 World Premieres and 44 Regional Premieres. In addition, WTT continues its commitment to workshopping brand new musicals right here in Addison, Texas.

Our Needs

On May 28th the Town of Addison received a study and proposed plan from a firm in New England to increase programming at the theatre center. The changes in this plan carry a structural shift that calls for severe funding cuts to WTT (40% less than previous seasons) along with directing WTT to completely vacate the offices, box office, props, costume, shop and other areas of the building beginning October 1st of this year.  While WTT sales, donations and patronage have increased since 2019, it also cuts avenues of opportunity for fund raising going forward. 

In order to survive as an organization and continue to do our part in keeping live theatre thriving, WTT needs   funding to support our production budgets for the 2024-2025 Season. We have reached the end of our 28th season and are preparing for Season 29, while planning Season 30. We have survived a lot over the years, including rising costs due to inflation, the need for Covid testing, PPE, and now decreased personnel. WTT was on the brink of bankruptcy in 2019, and we turned that around. WTT got through COVID and the subsequent fall out industry wide, and together we survived.  Today, WTT faces our most urgent challenge yet and as before we will meet it head on. 

WTT was one of the first theaters in the nation to obtain approval from Actors' Equity Association to reopen SAFELY with in-person audiences and has kept EVERYONE on & off stage employed SAFELY throughout the pandemic.  WTT is proud to have maintained a perfect Covid safety record throughout all our productions.

We are currently researching pathways to improve our website experience to better communicate with and facilitate the accessibility for current patrons and our surrounding community.

In our attempts to join forces with The Penguin Project, where a group of children take to the stage to perform a modified version of a well-known Broadway musical, WTT created Theatre Free-For-All, a series of free classes and workshops directed at families with disabled and neurodivergent children, but open to all.  Under the direction of Director Ashley Puckett Gonzales, they are all joined on stage by a dedicated group of “peer mentors” – children the same age without disabilities who have volunteered to work side-by-side with them. These classes are taught by DFW professionals and a few guests from NYC.  By providing free access to children's theater, The Penguin Project demonstrates that the special challenges of a disability should not handicap a child’s ability to participate in life’s experiences. We are excited to be a part of this journey, and have high hopes that Theatre-Free-For-All will generate high numbers of attendance to finally build a bridge to The Penguin Project.

We have also increased our initiative to form good relationships with the local Addison business community, including many restaurants and hotels in the area. Goin Hollywood saw a rise in attendance of out-of-town patrons, who dined locally and were guests at some of Addison's best hotels. This uptick in travelers to the Town of Addison benefits not just us, but the community we serve.

It is important to everyone at WaterTower Theatre to lift up and listen to all voices and the stories they tell, while bringing entertainment and enlightenment to the patrons of our community.

Through the donations of generous people like you, we can continue on that path.

Mission

Founded in 1996, WaterTower Theatre is one of Texas' leading professional theatre companies and flagship arts institutions in North Texas, having played an important role as a leader in developing new talent and encouraging the growth of the DFW artistic community through its commitment to hiring local professional artists. WaterTower Theatre is consistently recognized for its artistic excellence by the Dallas Theatre League, DFW Theatre Critics Forum, The Dallas Morning News, The Dallas Observer, D Magazine, and The Fort Worth Star-Telegram, among others. WaterTower Theatre has a subscription base of more than 2,000 subscribers and serves an audience of over 24,000 patrons annually.

MISSION

WaterTower Theatre's mission is to create innovative, diverse theatre that builds community by fostering empathy and dialogue.

Needs

Funding to support:

1. A recent decrease in funding from the Town of Addison.

2. An improved and more accessible website.

3. Supplements for the cost of moving office space.

4. Development of Seasons 29 and 30.

5. Continued development of new works.

6. Theatre-Free-For-All as a bridge to the Penguin Project.

Equity Statement

At WaterTower Theatre, we believe that there is no place in this world for discrimination, prejudice, or racial injustice. We believe that every person deserves to be treated with respect, equality, and equity. Our goal is to celebrate the diversity of our world through the creation of art, and to also reflect these values within our organization. WaterTower Theatre strives for our stages, board, staff, and audience to mirror the wonderfully diverse community in which we live.

Being a part of building a more equitable artistic community is a journey that we are committed to. We have accepted this challenge and are dedicated to this ongoing work. We believe it is vital for us all to hold one another up with love, kindness, and understanding. It is our hope that our children, our children’s children, and all generations that come after will see one another as equals regardless of race, ability, identity, or religious affiliation.

Organization Data

Summary

Organization name

WaterTower Theatre

Tax id (EIN)

75-1559945

Guidestar

Causes

Arts & Humanities

Operating Budget

$500,000 - $999,999

Counties Served

Dallas

BIPOC Leadership

Neither/None

Equity Statement

Equity Statement

Address

WaterTower Theatre 15650 Addison Road
Addison, TX 75001

Phone

972-450-6232

Social Media